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E251: Evaluating Competition for B2B SaaS Products Made Easy

by Sean Boyce

In this episode, Sean shares valuable insights on how to evaluate competition when building B2B SaaS products. While it’s common for founders to obsess over competition, Sean explains that it’s unnecessary and shares the advantages of low touch products that come with free trials. He encourages listeners to experience existing products to gain inspiration, identify areas for improvement, and understand market trends. Sean also emphasizes the importance of simplicity and usability in product design.

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Key Points

  • Don’t obsess over competition, as customers often know less about it than you do.
  • Low touch B2B SaaS products offer the advantage of free trials and easy access.
  • Evaluate existing products to gain inspiration, improve workflow, and explore new ideas.
  • Monitor competition before, during, and after product development and launch.
  • Analyze pricing models to understand market trends and make informed decisions.
  • Learn from the results and performance of existing products as benchmarks for your own.
  • Prioritize simplicity and stick to a primary workflow to avoid confusion and usability issues.
  • “The advantage of a low touch product is the easy access and opportunity to experience it for yourself.”