Product Launch

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E255: A Better Way to Find a Problem Worth Solving

Summary
In this episode, Sean discusses the importance of finding a problem worth solving and the common mistake of trying to create a completely new solution. Instead, he encourages listeners to leverage existing solutions and focus on improving upon them. By understanding the target market, problem context, and current limitations, it becomes easier to build a successful B2B SaaS business.

Key Points

  • Focus on finding a problem worth solving before designing a solution.
  • Trying to create something completely new often struggles to gain traction.
  • Educating customers and explaining how to use the solution is time-consuming.
  • Instead of innovating, analyze the existing solutions being used.
  • Understanding the limitations of current solutions helps identify areas for improvement.
  • Building upon existing solutions increases the chances of success.
  • Leveraging variables and context provides a targeted approach.
Quotes
  • “Start with an area and an industry and a product that already has all these variables combined, which will make your odds of achieving success that much greater.”