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E256: Uncovering Solutions: Moving Industries Forward by Applying Cross-Industry Strategies

by Sean Boyce

In this episode, Sean discusses the importance of going industry specific when finding problems worth solving in B2B SaaS. By specializing and targeting a specific market, not only does it make it easier for potential customers to find you, but it also increases your chances of success. Sean emphasizes the need for thorough research to ensure that there is a problem to solve within the chosen industry. Furthermore, he explores the concept of industries being at different levels of progress, and how cross-industry strategies can be used to move industries forward.

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Key Points

  • Going industry specific increases chances of success in B2B SaaS.
  • Specialization helps in finding and attracting target market.
  • Thorough research is essential to identify industry-specific problems.
  • Industries progress at different rates, affecting software development.
  • Problems in slower-moving industries may already have solutions in more progressive industries.
  • Lack of awareness about cross-industry solutions hinders progress.
  • Applying solutions from forward-facing industries can propel industry progress.