Product Launch

Reading Time: < 1 minute

E296: Real-Life Examples of Convenience as a Value Proposition

In this episode, Sean explores the concept of convenience and its immense value. He shares personal anecdotes and highlights real-life examples to showcase how convenience can enhance customer experience and generate profits. Whether it’s using Uber to deliver packages, partnering with delivery services for same-day phone deliveries, or leveraging existing infrastructure to test a new service, convenience plays a pivotal role in attracting customers and validating product propositions.

Key Points

  • Convenience is highly sought after and customers are willing to pay for it.
  • Uber’s package delivery feature showcases the value of convenience and cost-effectiveness.
  • Apple’s partnership with delivery services like Uber demonstrates the power of convenience in same-day phone deliveries.
  • Leveraging existing infrastructure, like Uber drivers, can be a cost-effective way to validate value propositions.
  • Customers are willing to pay for a less-than-ideal but convenient experience during testing phases.
  • Building convenience into your software or SaaS product can provide a competitive edge.
  • Look for opportunities to provide convenience and enhance value for your target market.


  • “It’s another excellent example where people are willing to pay for convenience.”
  • “Look for areas of opportunity to provide more value to your target market customer. By providing them with convenience.”