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E61: Why You Need To Stop Pushing Features

by Sean Boyce

Pushing features will keep you from finding product market fit.

Pushing features is a big trap that I see most product companies fall into.  It will prevent you from finding product-market fit.

You need to avoid what I call the ‘field of dreams’ trap because ‘if you build it they will come’ only works in the movies.

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Let’s talk about what you should do instead.

Credit to the late great Clayton Christensen and his incredible book Competing Against Luck.