Pushing features will keep you from finding product market fit.

Pushing features is a big trap that I see most product companies fall into.  It will prevent you from finding product-market fit.

You need to avoid what I call the ‘field of dreams’ trap because ‘if you build it they will come’ only works in the movies.

Let’s talk about what you should do instead.

Credit to the late great Clayton Christensen and his incredible book Competing Against Luck.