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E48: Intrapreneurship as Product Strategy with UniFi’s RJ Grimshaw

by Sean Boyce

RJ Grimshaw from UniFI EF joins me to discuss what intrapreneurship is, the ways it’s useful for product strategy and development, and how to identify the members of your team that are intrapreneurs…

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RJ Grimshaw is the Chief Executive Officer and President of UniFi EF and a Board Member of the Equipment Leasing and Finance Association.
He is a Corporate Strategy & Development Specialist, with a consistent record of delivering extraordinary results in growth, revenue, operational performance, and profitability. Known for having a strong orientation in operations and finance, RJ drives operational initiatives, including infrastructure design, process reengineering, turnaround management, and reorganization. Here are a few of the topics we’ll discuss on this episode of Product Launch:
  • How Rob became the CEO of a financing company.
  • What intrapreneurship means and why it’s useful for locating new opportunities.
  • How an intrapreneurship mindset helps speed up product development.
  • The value proposition Rob has for his new app that he’s bringing to market.
  • The difficulty of measuring impact or ROI in online marketing.
  • The difference between vital and functional employees and why both are necessary.
Connecting with RJ Grimshaw:
Connecting with the host:


  • 08:08 – “The first area for a business owner is to search for intrapreneurs within your organization, and I can guarantee you, you have some.”
  • 19:33 – “People want to make a difference, they really do, you have to just give them the avenue and systems to do that.”