Head of Product Marketing at Adobe Advertising Cloud Mary Sheehan joins me to discuss what product marketing is, how we can tell if product marketing is effective, and the difference a product marketer has from a traditional CMO…
Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women in Product Marketing Podcast, and has been a product marketing leader focused on B2B tech and SaaS companies for over 12 years. Here are a few of the topics we’ll discuss on this episode of Product Launch:
- How Mary became the Head of Product Marketing at Adobe Advertising Cloud.
- The product marketing skills Mary has learned throughout her career.
- What product marketing is and how it’s different from a traditional CMO.
- How product marketing has changed in the last decade.
- What effective product marketing looks like.
- What’s next for product marketing and how aspiring PMM’s can make an impact.
- Why Mary started her own product marketing podcast.
- The importance and benefits of diversity.
Resources:
- Women in Product Marketing Podcast
- SocialChorus
- The Social Dilemma
- Marcus Andrews Product Marketing Experts
- Sharebird (podcast hosting)
- NxtStep
- Podcast Chef
Connecting with Mary Sheehan:
Connecting with the host:
- Sean Boyce on LinkedIn
Quotables
- 12:50 – “I am noticing this new trend that a lot of CMO picks now have that product marketing path, including Apple’s CMO as well.”
- 15:03 – “I want to start with saying that the business outcomes are usually what I look to for a successful product marketing organization.”
- 19:29 – “One of the tenants of product marketing that you’ll hear people talking about is to really choose a very specific audience and persona for anything you’re doing.”