Scaling Impact

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E49: Scaling Fundraising Impact – From 10 Families to Over 1000 with Bringing Hope Home’s Paul Isenberg

This episode, Co-Founder and CEO of Bringing Hope Home Paul Isenberg talks about how they scaled their fundraising organization, the ways they use data to win grants, and they track the impact their organization is having.

Paul Isenberg is the Co-Founder and CEO of Bringing Hope Home which helps families dealing with cancer through financial assistance and other resources.

Bringing Hope Home is a recognized 501c3 organization that has helped more than 6,400 families in the mid-Atlantic region, provided over 7 million dollars, and is now expanding into other areas to help even more people. Here are a few of the topics we’ll discuss on this episode of Scaling Impact:

  • The ways Bringing Hope Home helps families with cancer.
  • How Bringing Hope Home has scaled its operation.
  • The values that go into building a good team.
  • What the future plans are for Bringing Hope Home.
  • How Paul uses data to win grants.
  • How Bringing Hope Home’s fundraising works.
  • How to track the impact your organization’s having.
  • The importance of thanking your donors.


Connect with Paul Isenberg:

Connecting with the host:


  • 4:59 – “If you noticed I use the word family a lot, we don’t help patients, we help families and if you use the patient word in our offices it’s a dollar fine because they’re patients to everybody else they’re not patients to us they’re our family and we work really hard to try to remember that.”
  • 8:07 “We raised 2.8 million and helped 1030 families and that is an amazing number to me for a lot of reasons I think number one we scaled from 10 families to 1000 plus families we scaled from raising 125 grand to raising 2.8 million but the most important thing is I think I hope I believe is that we did it the right way by having these families still feel cared for.”
  • 22:07 – “I don’t think we do anything earth-shatteringly new, we’ve not discovered anything we just try to leverage what’s out there, our marketing is predominantly social media driven we have somebody in charge of that, our fundraising is relationship driven very event-driven very personally touched driven. Whenever we have an event at the end of the year our development team we just sit and make phone calls for a day that could be 2 400 phone calls not to mention writing letters, receipts all the personal stuff you should do I personally think it’s really important to say thank you directly to someone.”