As a B2B SaaS consultant, I’m often asked by my clients what they should be measuring to evaluate the performance of their company.  However, much like everything else in the world of B2B SaaS, answers to this question can quickly become overwhelming.  One of the great aspects of building a SaaS business is that it…

As a B2B SaaS consultant, I help a lot of software product companies make improvements to their product development efforts.  Something I always ask my clients is what type of return they are getting from their investment into product development.  The answer I usually get is either a blank stare or something along the lines…

The SaaS world is going through a period of evolution. The days of focusing exclusively on growth appear to be drawing to a close. Growing in popularity is solid business fundamentals and a focus on profitability. Let’s talk about what this means for the economics of SaaS and the leaders of those businesses. Background Historically, SaaS businesses have…