tesla store outside product positioning

What Tesla Can Teach Us About Positioning Our Products

Marketing for your product is powerful and critical for success, but it isn’t easy. Finish this phrase — “Maybe she’s born with it, maybe it’s….”. Sorry for that, if it’s any consolation that jingle is now stuck in my head too. However, you get my point — marketing is powerful and what is marketing to a product business — product positioning.…

How To Know If Your Product Positioning Is Off male hand paying with a credit card

How To Know If Your Product Positioning Is Off

Solving problems isn’t enough to make your product successful.  You must also position your product for success.   Product positioning is all about defining how your product is the best at something specific for a particular target market and does something that is very important for them.   When speaking with customers, have you experienced any of…