Sometimes when we’re building and selling our product, we feel things aren’t moving fast enough.  In order to speed things up, we experiment with different strategies.   A strategy I’ve written about before, details how to retool your product positioning by taking advantage of recent trends.  The way the strategy goes is, if you can connect…

I was really hoping to build up to this punchline, but it’s too obvious to wait – baking soda was originally used for baking.  Shocking I know. Especially coming from me, who loves thematic names. Hard to get more thematic then baking soda being used for baking.  So why is this age old product the…

Once your product is out in the wild being used by customers, you should be doing everything in your power to measure their experience. You will undoubtedly have questions that need answers. Some of the bigger questions will likely be: Are customers getting value out of using your product? Who specifically is getting value out of…

When preparing to build a new product business, much attention and time is spent on what to call our fancy new product.  The good news is, I’m going to simplify this for you right now and give you some time back. First, some background. If you’ve ever agonized over what to call the product for…

Marketing for your product is powerful and critical for success, but it isn’t easy. Finish this phrase — “Maybe she’s born with it, maybe it’s….”. Sorry for that, if it’s any consolation that jingle is now stuck in my head too. However, you get my point — marketing is powerful and what is marketing to a product business — product positioning.…

There’s a reason why marketing invests heavily into experimentation.  This is because the market isn’t static, it’s ever changing. Constant testing and research is necessary to stay on top of the latest trends.   Depending on the market your product lives in, it could change at a faster or slower pace.  Regardless, you can take to…

Solving problems isn’t enough to make your product successful. You must also position your product for success. Product positioning is all about defining how your product is the best at something specific for a particular target market and does something that is very important for them.   When speaking with customers, have you experienced any of the…

The misconception in product management is that fierce competition or one with seemingly high barriers to entry cannot be disrupted. This is a myth and we’re going to talk about the product company DuckDuckGo to prove it.   For those that don’t know, DuckDuckGo is a search engine, just like Google. However, unlike Google, DuckDuckGo doesn’t track your…