I want to talk to you about the challenge of establishing effective product pricing.  This phase of building a product experiences a lot of chicken and egg type situations, for example, if I don’t know what people will pay, how will I know how much I can charge? You may be worried that if you…

Establishing pricing for your product business can feel like a real guessing game, but it shouldn’t be that way. Most product companies do not go about pricing their products the right way. In the process of selling your product have you ever experienced any of the following? If so, you’re not alone. This happens to everyone building…

You are in charge of developing a new type of car. The project will cost $5 million dollars to develop. After you’ve spent $4 million dollars and made 80% of the progress, news comes out that a better car has just been brought to market, rendering your car all but obsolete. What do you do at this…