two women checking out a new product feature on a laptop

Why Your Customer Isn’t Using That Feature

Creating new features for your SaaS product is exciting.  We hope that what we’re spending time building will be loved by everyone, but far too often it isn’t. On this topic, have you experienced any of the following? After releasing a new feature, customer enthusiasm is flat Customers simply aren’t using that feature You’re convinced…

person holding head facing capability trap

The Definition of Insanity (In The Product World)

There are countless pitfalls to watch out for when trying to build a successful product business.  Some are obvious, while others most certainly are not. One of the least obvious pitfalls to watch out for is something called the capability trap.   Have you ever found yourself trying a product strategy that seemed to work previously…

focus team in an office

Get Good At Being Green

In the world of building product businesses, being an expert is a disadvantage. If you consider yourself an expert in your craft, think long and hard about your answer to the next question. When was the last time you were wrong? If it’s been awhile, then you may be experiencing a symptom of a larger…