• E29: Product Positioning with Obviously Awesome Author April Dunford

    E29: Product Positioning with Obviously Awesome Author April Dunford

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    Author of Obviously Awesome and VP of Marketing for 7 successful startups April Dunford joins me to discuss product positioning, why it’s so important, and how to test your positioning thesis. April Dunford has held executive roles in a series of successful startups as CEO, COO, VP Marketing and VP Marketing and Sales. She also…