In today’s competitive B2B SaaS landscape, effective search engine optimization (SEO) is more crucial than ever. Staying ahead of the competition requires a comprehensive SEO strategy that not only drives organic traffic but also keeps your audience engaged and informed. But how do you tackle the unique challenges of B2B SaaS SEO and create a…
What is B2B SaaS Lead Generation? B2B SaaS lead generation is the process of identifying the ideal customer profile for your B2B SaaS and helping them understand how your software can better solve their problems so they can purchase it and receive value from it. B2B SaaS Lead Generation Background What is a lead? A…
What is a B2B SaaS Business Model A B2B SaaS business model is the design and implementation of how the business makes money. B2B SaaS Business Model Explained A B2B SaaS (Software as a Service) business model is a type of business model where a company provides software services to other businesses on a subscription…
Building a B2B SaaS business has lots of exciting possibilities. For many founders, this list typically includes attractive options like passive income and unlimited scalability. However, realizing these benefits takes a lot of work that many early stage B2B SaaS founders aren’t necessarily anticipating. Often overlooked is the fact that many B2B SaaS product companies…
I’m sure you’ve noticed that Artificial Intelligence (AI) tools are everywhere these days. Tools like ChatGPT and Mid Journey are remarkably capable. If you haven’t taken them for a spin, I’d highly recommend it. I’ve also written an article about what you need to know about AI if you live in the B2B SaaS world. …
AI has exploded onto the technology scene with tools like ChatGPT from companies like OpenAI. Since then, we’ve seen new and different versions coming at us fast such as support for APIs, browser plugins and even AutoGPT. These tools are aiming to change everything about the way we leverage technology. I’m sure you’ve also noticed…
Most people build and manage B2B SaaS applications all wrong. Almost everyone builds before they sell. As a B2B SaaS consultant, this is probably the biggest mistake I see and I want to do everything in my power to try and reverse this trend. Selling before you build has many advantages. In particular, it can…
If you live in the B2B SaaS world then you’ve undoubtedly heard something along the lines of 90% of startups fail. Now, how precisely accurate that number is may occasionally come into question, but my thought is that if you have to question it, hasn’t the point already been made? Regardless, WAY too many B2B…
As a B2B SaaS consultant, I’m often asked by my clients what they should be measuring to evaluate the performance of their company. However, much like everything else in the world of B2B SaaS, answers to this question can quickly become overwhelming. One of the great aspects of building a SaaS business is that it…
As a B2B SaaS consultant, I help a lot of software product companies make improvements to their product development efforts. Something I always ask my clients is what type of return they are getting from their investment into product development. The answer I usually get is either a blank stare or something along the lines…