• Solve your own problem, just like Basecamp

    By

    Sean Boyce

    I write a lot about product strategy. A strategy that I’ve become increasingly excited about sharing is solving your own problem. There are so many great examples of effectively leveraging this strategy. Perhaps the most famous example comes from a company called Basecamp. Basecamp is a software product that was built to solve problems experienced…

  • E36: Product Marketers Are The New CMOs with Mary Sheehan

    E36: Product Marketers Are The New CMOs with Mary Sheehan

    By

    Sean Boyce

    Head of Product Marketing at Adobe Advertising Cloud Mary Sheehan joins me to discuss what product marketing is, how we can tell if product marketing is effective, and the difference a product marketer has from a traditional CMO… Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women…

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