Productize a service first

Daily

Building a software product is hard. The failure rate is rumored to be higher than 9 out of 10. There are many reasons why software products fail.  In my opinion, the biggest reason is because people skip over the most important step, validating your product’s value proposition. Validating a value proposition requires flexibility so you…

E37: Building Productized Service Businesses with Audience Ops and Process Kit’s Brian Casel

Product Launch

Founder of Audience Ops, Process Kit, and multiple other internet-based businesses Brian Casel joins me to discuss how he transitioned from freelance work to building productized service businesses, why he prefers this business model, and what it takes to manage multiple businesses at the same time… Brian Casel is a web developer, freelancer, and founder…