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Hunting vs farming
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Hunting is when you are proactively generating leads for your business. Farming is when you invest in marketing that sends leads to you so that you can respond reactively. As such, hunting is typically associated with sales and farming is typically associated with marketing. Most people have a preference when it comes to these two strategies. …
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E40: The Value of Customer Research with Rob Fitzpatrick
Rob Fitzpatrick has been running small businesses for over 13 years and he’s joining me today to share what he’s learned about customer research, why it’s so important, and how we can do it effectively. Rob Fitzpatrick has been running small businesses for over 13 years and has written multiple books about what he’s learned…
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