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B2B SaaS Lead Generation: The Ultimate Guide for 2023
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What is B2B SaaS Lead Generation? B2B SaaS lead generation is the process of identifying the ideal customer profile for your B2B SaaS and helping them understand how your software can better solve their problems so they can purchase it and receive value from it. B2B SaaS Lead Generation Background What is a lead? A…
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E186: Using Data to set B2B SaaS Pricing
SummaryIn this episode, Sean discusses his approach to product pricing for B2B SaaS, from setting an initial price range to optimizing the structure based on data. He shares his experiment in testing price sensitivity, incorporating benchmark pricing, capturing inbound leads, and designing tiers based on feedback from paying customers. Sean also explains how he monitored…
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