• E257: The Power of the Five Whys: Uncovering Context for B2B SaaS Solutions

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    SummaryIn this episode, Sean discusses the importance of truly understanding the problem context in UX research and discovery, particularly for B2B SaaS companies. He emphasizes the significance of going deep with line of questioning, as just knowing about a problem isn’t enough. By sharing examples and strategies, Sean highlights the value of uncovering greater context…