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E241: Unleash the Power of Keyword Research for Maximum ROI in Content Marketing

by Sean Boyce

In this episode, Sean shares his proven strategies for B2B SaaS growth through content marketing. He emphasizes the importance of keyword research and search engine optimization to increase ROI. By working backwards from what people are searching for, Sean reveals how to create valuable content that targets the right audience. He also explains the significance of focusing on less competitive keywords and leveraging a root keyword to build a strong foundation for long-term success.

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Key Points

  • Keyword research is crucial for maximizing ROI in content marketing.
  • Climbing organic search rankings is the key to unlocking unique opportunities.
  • Tools like SEMrush and Ahrefs assist in tracking progress and optimizing results.
  • Working backwards from what people are searching for ensures relevant content.
  • Build a better solution for a specific target market’s problem.
  • Google’s keyword planner provides valuable metrics for keyword selection.
  • Start with less competitive keywords and gradually target more competitive ones.
  • “You really need to know which keywords you need to be targeting that give you the best opportunity to increase your ROI in content marketing.”
  • “Less competition means bigger opportunity for you to get at or near the top of the search rankings sooner.”