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“Hey you, buy this!”
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If you’re anything like me, you get a ridiculous amount of messages on LinkedIn with people trying to sell you something. It typically goes something like this. Hello First Name!! Let me tell you why we have the most delicious used cars that you could ever imagine!! Here’s a very long and drawn out list…
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Product Sales: Hunting vs Farming
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There are two primary ways of generating leads for your product business: hunting and farming. Hunting is when you are proactively reaching out to prospects following your product sales process and farming is when you are investing in direct marketing activities that ultimately bring the leads to you more reactively. Both of these activities are important…
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E39: Building a Sales Process for Your Product
This episode, I explain how to build a sales process for your product and why it’s so important to build a repeatable sales process for your product if you want to reach scalability. Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the…
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