SummaryIn this episode, Sean discusses the pendulum shift from growth at all costs to cost-cutting in the B2B SaaS industry due to changing macroeconomic factors like inflation and interest rates. He highlights the implications for building and selling B2B SaaS applications and recommends building a sustainable business by being fiscally responsible and controlling your own…

SummaryIn this episode, Sean discusses the importance of moving beyond pay per click advertising for SaaS growth, and investing in content creation and search engine optimization (SEO). He emphasizes the need to create content that solves problems for your target market, and provides tips on using Google Ads console to find high-performing keywords. Sean stresses…