Product Strategy Advice

Great resources for growing product companies.

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  • Maximizing Impact: The Power of Generative AI for Nonprofits

    Maximizing Impact: The Power of Generative AI for Nonprofits

  • ​​The Ultimate Guide to Effective SaaS Google Ads: Tips, Tricks, and Examples

    ​​The Ultimate Guide to Effective SaaS Google Ads: Tips, Tricks, and Examples

  • The Ultimate Guide to Software Advertising: Boost Your Marketing Strategy

    The Ultimate Guide to Software Advertising: Boost Your Marketing Strategy

  • Unleashing the Power of Fintech: How Financial Technology Is Revolutionizing Our Lives

    Unleashing the Power of Fintech: How Financial Technology Is Revolutionizing Our Lives

  • An In-Depth Guide to the Product Development Process

    An In-Depth Guide to the Product Development Process

  • Find the Right SaaS Consultant for Your Business

    Find the Right SaaS Consultant for Your Business

  • The Ultimate SaaS Economic Metric: Lifetime Gross Profit

    The Ultimate SaaS Economic Metric: Lifetime Gross Profit

  • Identifying Problems Worth Solving: A Guide for Entrepreneurs

    Identifying Problems Worth Solving: A Guide for Entrepreneurs

  • Deconstructing 11 High-Converting B2B SaaS Landing Pages for 2023

    Deconstructing 11 High-Converting B2B SaaS Landing Pages for 2023

  • Unlocking the Benefits of Artificial Intelligence SaaS in 2023

    Unlocking the Benefits of Artificial Intelligence SaaS in 2023

    • What Beating the Competition Actually Looks Like – A Lesson from Tesla and Ford

      What Beating the Competition Actually Looks Like – A Lesson from Tesla and Ford

    • What Sam Walton Can Teach Us About Researching Your Competition

      What Sam Walton Can Teach Us About Researching Your Competition

    • Why A Competitor Analysis Is Important To The Success Of Your Product

      Why A Competitor Analysis Is Important To The Success Of Your Product

      • Metrics that matter for your B2B SaaS business

        Metrics that matter for your B2B SaaS business

      • How to validate that your product development efforts are producing a positive return on investment (ROI)

        How to validate that your product development efforts are producing a positive return on investment (ROI)

      • How the world of SaaS economics is changing

        How the world of SaaS economics is changing

        • How to Scale Impact for your Mission Driven Organization

          How to Scale Impact for your Mission Driven Organization

        • Lean Startup for the Nonprofit World

          Lean Startup for the Nonprofit World

          • The Dangers of Layering a Trend on Top of Your Product Business

            The Dangers of Layering a Trend on Top of Your Product Business

          • What Baking Soda Was Originally Used For – A Lesson in Product Positioning

            What Baking Soda Was Originally Used For – A Lesson in Product Positioning

          • Positioning Your Product for Greater Success Through Customer Usage Data

            Positioning Your Product for Greater Success Through Customer Usage Data

          • How Do I Go About Branding and Naming My Product?

            How Do I Go About Branding and Naming My Product?

          • What Tesla Can Teach Us About Positioning Our Products

            What Tesla Can Teach Us About Positioning Our Products

          • Why The Product Positioning That Worked Then Doesn’t Work Now

            Why The Product Positioning That Worked Then Doesn’t Work Now

          • How To Know If Your Product Positioning Is Off

            How To Know If Your Product Positioning Is Off

          • Why Disruption Can happen in Any Market – the Case of DuckDuckGo

            Why Disruption Can happen in Any Market – the Case of DuckDuckGo

            • How to effectively manage product pricing

              How to effectively manage product pricing

            • An Exercise in Pricing Your Product: Measuring the Impact of the Expensive Problem

              An Exercise in Pricing Your Product: Measuring the Impact of the Expensive Problem

            • How Sunk Costs Can Sink Your Product Business

              How Sunk Costs Can Sink Your Product Business

              • How to make your product sales process repeatable

                How to make your product sales process repeatable

              • How to quickly build a Minimum Viable Product on a tight budget

                How to quickly build a Minimum Viable Product on a tight budget

                • Finding the right product opportunity for your professional services firm

                  Finding the right product opportunity for your professional services firm

                • Validating Your Future Product as a Current Solution

                  Validating Your Future Product as a Current Solution

                • How to identify problems worth solving for your software product

                  How to identify problems worth solving for your software product

                • Why You Need to Listen to ALL of the Feedback From the Market

                  Why You Need to Listen to ALL of the Feedback From the Market

                • Five (More) Excellent Questions Product Managers Should Ask Customers

                  Five (More) Excellent Questions Product Managers Should Ask Customers

                • The Problem with Focus Groups

                  The Problem with Focus Groups

                • Gathering Feedback on your Minimum Viable Product

                  Gathering Feedback on your Minimum Viable Product

                • The Solution Interview – Your Chance to Test Your Product Idea

                  The Solution Interview – Your Chance to Test Your Product Idea

                • The Problem Interview – Understanding your customer and their specific needs

                  The Problem Interview – Understanding your customer and their specific needs

                • Crafting Your Exploratory Interview

                  Crafting Your Exploratory Interview

                  • Deconstructing 11 High-Converting B2B SaaS Landing Pages for 2023

                    Deconstructing 11 High-Converting B2B SaaS Landing Pages for 2023

                  • Unlocking the Benefits of Artificial Intelligence SaaS in 2023

                    Unlocking the Benefits of Artificial Intelligence SaaS in 2023

                  • Strategies for B2B SaaS Demand Generation Success in 2023

                    Strategies for B2B SaaS Demand Generation Success in 2023

                  • Unlocking the Secrets of B2B SaaS Sales Strategy: The Ultimate Guide for 2023

                    Unlocking the Secrets of B2B SaaS Sales Strategy: The Ultimate Guide for 2023

                  • Unlocking the Power of B2B SaaS Copywriting for Maximum Impact

                    Unlocking the Power of B2B SaaS Copywriting for Maximum Impact

                  • B2B SaaS Lead Generation: The Ultimate Guide for 2023

                    B2B SaaS Lead Generation: The Ultimate Guide for 2023

                  • How to sell your B2B SaaS before you build it

                    How to sell your B2B SaaS before you build it

                  • Product Sales: Hunting vs Farming

                    Product Sales: Hunting vs Farming

                  • How to build a sales process for your product

                    How to build a sales process for your product

                  • How To Use A Market Trend To Accelerate The Growth of Your Product Business

                    How To Use A Market Trend To Accelerate The Growth of Your Product Business

                    • The Definitive Guide to B2B SaaS Marketing Strategies in 2023

                      The Definitive Guide to B2B SaaS Marketing Strategies in 2023

                    • Unlocking the Power of B2B SaaS Copywriting for Maximum Impact

                      Unlocking the Power of B2B SaaS Copywriting for Maximum Impact

                    • Optimizing Your B2B SaaS SEO Strategy for 2023

                      Optimizing Your B2B SaaS SEO Strategy for 2023

                      • Maximizing Impact: The Power of Generative AI for Nonprofits

                        Maximizing Impact: The Power of Generative AI for Nonprofits

                      • ​​The Ultimate Guide to Effective SaaS Google Ads: Tips, Tricks, and Examples

                        ​​The Ultimate Guide to Effective SaaS Google Ads: Tips, Tricks, and Examples

                      • The Ultimate Guide to Software Advertising: Boost Your Marketing Strategy

                        The Ultimate Guide to Software Advertising: Boost Your Marketing Strategy

                      • Unleashing the Power of Fintech: How Financial Technology Is Revolutionizing Our Lives

                        Unleashing the Power of Fintech: How Financial Technology Is Revolutionizing Our Lives

                      • An In-Depth Guide to the Product Development Process

                        An In-Depth Guide to the Product Development Process

                      • Find the Right SaaS Consultant for Your Business

                        Find the Right SaaS Consultant for Your Business

                      • The Ultimate SaaS Economic Metric: Lifetime Gross Profit

                        The Ultimate SaaS Economic Metric: Lifetime Gross Profit

                      • Identifying Problems Worth Solving: A Guide for Entrepreneurs

                        Identifying Problems Worth Solving: A Guide for Entrepreneurs

                      • Usability Testing: What You Need to Know to Improve User Experience

                        Usability Testing: What You Need to Know to Improve User Experience

                      • The Ultimate Guide to Building a Winning Product Strategy in 2023

                        The Ultimate Guide to Building a Winning Product Strategy in 2023

                        • Why Your Busy Team Isn’t Getting Much Done

                          Why Your Busy Team Isn’t Getting Much Done

                        • Is Your Company Ready For a Product Manager?

                          Is Your Company Ready For a Product Manager?

                        • When you need help, will you outsource or hire?

                          When you need help, will you outsource or hire?

                        • Improve Your Team’s Communication with the Productivity Tool Slack

                          Improve Your Team’s Communication with the Productivity Tool Slack

                        • Why You Need To Hire a Product Manager Before You Pick a Dev Shop

                          Why You Need To Hire a Product Manager Before You Pick a Dev Shop

                        • 7 Tips to Start Communicating More Effectively with Techies

                          7 Tips to Start Communicating More Effectively with Techies

                        • 8 Ways To Keep Your Product Development Team Motivated

                          8 Ways To Keep Your Product Development Team Motivated

                        • Why You Should Only Pay Consultants Through Value-Based Pricing

                          Why You Should Only Pay Consultants Through Value-Based Pricing

                        • 8 Key Skills of a Great Product Manager

                          8 Key Skills of a Great Product Manager

                        • What Should You Pay for a Product Manager Consultant?

                          What Should You Pay for a Product Manager Consultant?

                          • Why Peloton’s Holiday Commercial was Actually a Huge Success

                            Why Peloton’s Holiday Commercial was Actually a Huge Success

                          • What Planet Fitness Did to Improve Their Customer Experience

                            What Planet Fitness Did to Improve Their Customer Experience

                          • Zencastr: The almost-great podcast app

                            Zencastr: The almost-great podcast app

                          • When you need to herd cats … DOODLE!

                            When you need to herd cats … DOODLE!

                          • What’s the story on FullStory?

                            What’s the story on FullStory?

                          • What is Blockchain Technology?

                            What is Blockchain Technology?

                          • The Rise of HR Tech Products

                            The Rise of HR Tech Products

                            • What Evolving AI Tools Mean For The Future of B2B SaaS Product Teams

                              What Evolving AI Tools Mean For The Future of B2B SaaS Product Teams

                              • How important is your product?: The Vitamin vs. Painkiller Concept

                                How important is your product?: The Vitamin vs. Painkiller Concept