• E182: Freemium Model vs Free Trial: Which is Better for Your B2B SaaS?

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    SummarySean discusses the pros and cons of the freemium model in B2B SaaS and why he prefers a free trial to a free tier. While the freemium model can help form a habit with users and has a low barrier to entry, it also comes with risks such as users not converting to paid plans…

  • E180: Why You Might Want To ‘Skip the Spinning Rims’ When Building Your B2B SaaS

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    SummaryIn this episode, Sean shares his experience of building a B2B SaaS product and how he ‘skipped the spinning rims’ or steps that may be deemed unnecessary or out of order. He suggests skipping the legal route to get trademark protection for naming components of the product as it took forever and cost a fortune.…

  • E179: Measuring Early Stage Financial Performance for Your B2B SaaS

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    SummaryIn this episode, Sean talks about how to measure the early stage economics and financial performance of your B2B SaaS. He explains the importance of tracking revenue, expenses, and gross margin as a percentage of revenue. By doing so, you can identify where you need to make changes to improve profitability. Key Points Quotes Free…

  • E178: How To Generate Free Leads For Your B2B SaaS

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    SummaryWant to generate free leads for your B2B SaaS product? Look no further than SEO. After validating your UVP, doing keyword research and writing optimized articles can get you to the top of Google’s search results. In just a few days, Sean was able to rank in the top 10 for his chosen keyword, and…

  • E177: Ranking on the First Page of Google: Tips and Tricks

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    SummaryIn this episode, Sean discusses how to rank on the first page of Google through search engine optimization. He talks about creating content that should rank more effectively for search engine results and how to track performance through keywords. Sean shares his procedure for creating SEO-focused content and how it has helped him climb the…

  • E176: HBO’s Rebranding Blunder: A Lesson In Naming

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    SummarySean discusses HBO’s rebranding blunder and how it made finding and accessing the app much more difficult for him. He emphasizes the importance of thematic naming and being intentional with your branding. Key Points Quotes Free Email Course Generated by Podcast Show Notes at podcastshownotes.ai

  • E175: Hammering Negative Keywords: How to Optimize Your Advertising Campaign Performance

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    SummaryIn this episode, Sean discusses how to optimize your advertising campaign performance by focusing on your click through rate (CTR). He shares his strategies for leveraging negative keyword lists to improve CTR, including regularly updating the list and monitoring performance. Sean explains how he achieved a 10% CTR and emphasizes the importance of customizing your…

  • E174: Boost Your SEO Ranking with AI-Assisted Strategies

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    SummaryIn this episode, Sean shares a guide he’s built on leveraging AI-assisted strategies to generate more organic content and boost your B2B SaaS SEO rankings. He explains how he went deep down the rabbit hole of SEO and created a step-by-step guide full of reverse-engineered advice from YouTube channels such as Matt Diggity and Neil…

  • E173: Working on Multiple B2B SaaS Projects at the Same Time

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    SummaryIn this episode, Sean discusses why it’s okay to work on multiple B2B SaaS projects at the same time. By splitting time between multiple projects, you can diversify your portfolio, have more freedom and flexibility, and continually refine your prioritization skills. Sean recommends using the bootstrapped approach instead of raising capital, which can limit your…

  • E172: How To Handle Negative Customer Feedback

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    SummaryIn this episode, the host shares his experience in dealing with unhappy B2B SaaS customers and the importance of managing negative feedback. He emphasizes the need to not panic and instead understand the situation at hand. The host offers insight into how to handle unhappy customers on a case-by-case basis and how to learn from…