SummaryIn this episode, Sean shares his proven strategies for B2B SaaS growth through content marketing. He emphasizes the importance of keyword research and search engine optimization to increase ROI. By working backwards from what people are searching for, Sean reveals how to create valuable content that targets the right audience. He also explains the significance…

SummaryIn this episode, Sean shares a step-by-step process for successfully scaling growth through content marketing. He emphasizes the importance of investing in content as a key growth channel for B2B SaaS product businesses. Sean also addresses the misconception that SEO is dead and highlights the relevance and effectiveness of organic search results. Key Points Identify…

SummaryIn this episode, Sean shares a step-by-step process for improving your B2B SaaS product. By identifying and targeting the right personas, automating feedback collection, and continuously evaluating user data, you can make significant enhancements to your product over time. Key Points Define your target personas and ensure that the users of your product match those…

SummaryIn this episode, Sean emphasizes the significance of measuring conversions for B2B SaaS products. He discusses the role of Google Ads in tracking desired outcomes and explains the process of setting up conversions. Sean also highlights the importance of optimizing campaigns based on conversion data and shares his own experience with product performance. Key Points…

SummaryIn this episode, Sean discusses strategies for B2B SaaS growth by investing in growth channels that support each other. By combining effective ads and SEO content marketing, businesses can validate their product, understand customer behaviors, and climb organic search rankings. This episode reveals the power of complementary strategies for maximizing ROI. Key Points Investing in…

SummaryIn this episode, Sean emphasizes the significance of regularly using your own B2B SaaS product to increase your chances of success. He discusses how building a solution to your own problem naturally integrates product usage into your routine, ensuring a better understanding of its quality and user experience. Sean shares personal experiences and highlights the…

SummaryIn this episode, Sean discusses the benefits of bootstrapping and why it often outshines the VC backed model for startup success. He analyzes compensation data, revealing that both bootstrappers and VC-backed founders typically earn less than $100k annually, with some founders not paying themselves at all. Sean highlights the challenges of relying on future success…

SummaryIn this episode, Sean discusses the realistic growth expectations for B2B SaaS businesses and the importance of funding not only the project but also the entrepreneur’s lifestyle. He explores two schools of thought: the struggle porn mentality and the more common approach of bootstrapping and building lifestyle businesses. Sean shares his own experience and advocates…

SummaryIn this episode, Sean shares the reality of setting realistic timeline expectations for revenue goals in the B2B SaaS industry. He debunks the stories of overnight success and emphasizes the importance of patience and perseverance in achieving significant milestones. The journey itself is the exciting part, and with dedication and hard work, a SaaS business…

SummaryIn this episode, Sean addresses the issue of low or no paid conversions for B2B SaaS products. He highlights two potential reasons for this problem: targeting the wrong market and inadequate product value. Sean suggests reaching out to the target market audience for feedback and leveraging analytics tools to gain insights. He specifically recommends using…