E122: Optimizing Search Ads Variables

I’ve recently optimized my search ad campaigns to hopefully drive more conversions for my B2B SaaS application.  I want to walk you through what I changed and why including some tips based on what I’ve learned if you intend to leverage search ads to drive traffic for your B2B SaaS. Free product-market fit email course…

E120: The Value of Building with Others

Building your B2B SaaS in isolation can be not only harder, but more boring.  It’s fun and helpful to build with others.  Let’s talk about why I’d recommend you join a group of peers that are doing the same so you can help each other while you build. Free product-market fit email course – https://nxtstep.io/fit…

E119: Basics of Ad Optimization

If ads are driving traffic to your B2B SaaS, you’ll eventually want to make sure you are optimizing that channel to produce better results. Let’s talk about the basics to get you started here using the example from my latest product. Free product-market fit email course – https://nxtstep.io/fit Episode Transcript Hey folks, Sean here, and today…

E117: Capturing Leads for your SaaS Concept

I’ve been getting more questions around what my lead capture process looks like on the early version of my landing page. In this episode, I go into more detail about what’s on my landing page and how I structure my process for capturing leads. Free product-market fit course – https://nxtstep.io/fit Episode Transcript Hey folks, Sean here,…

E116: A Feature as a Product

Historically you may have received feedback about your idea that goes something like this – ‘that’s not a product, that’s probably just a feature’.  This is often given as feedback to mean you aren’t ready to create your product yet because maybe it doesn’t do enough. I want to challenge this narrative and share examples…

E115: New Feature or New Product

Is that new idea of yours better served as a feature in your current product or a new product altogether? Let’s discuss the pros and cons here and allow me to recommend an approach for figuring this out. Free product-market fit email course – https://nxtstep.io/fit Episode Transcript Hey folks, Sean here and today what I…

E114: Validating Assumptions After Launch

After you launch your B2B SaaS, you should start attracting new customers.  An important exercise to complete is to monitor who is actually signing up for your product.  Is it who you expected it to be or is there something different about these customers? Let’s talk about how to validate your assumptions based on who…