SummaryIn this episode, the host shares his experience in dealing with unhappy B2B SaaS customers and the importance of managing negative feedback. He emphasizes the need to not panic and instead understand the situation at hand. The host offers insight into how to handle unhappy customers on a case-by-case basis and how to learn from…
SummaryIn this episode, Sean discusses the pendulum shift from growth at all costs to cost-cutting in the B2B SaaS industry due to changing macroeconomic factors like inflation and interest rates. He highlights the implications for building and selling B2B SaaS applications and recommends building a sustainable business by being fiscally responsible and controlling your own…
SummaryIn this episode, Sean discusses the importance of moving beyond pay per click advertising for SaaS growth, and investing in content creation and search engine optimization (SEO). He emphasizes the need to create content that solves problems for your target market, and provides tips on using Google Ads console to find high-performing keywords. Sean stresses…
SummaryIn this episode, Sean debunks the notion that you have to quit your day job to succeed in building a B2B SaaS company. He shares his experience of doing it part-time while still being able to sustain it in a healthy manner. He emphasizes that working backwards from your goals and following a sustainable process…
SummaryNaming your B2B SaaS application is not just about creative or obscure references that only you are privy to. The biggest error startups make here is not realizing the importance of a name that relates to the product’s function and helps customers connect the dots. Instead, a thematic name that reflects the outcome of your…
SummaryIn this episode, Sean explains the benefits of building your B2B SaaS in public. He highlights the challenges of B2B SaaS marketing and how creating valuable content can help attract potential customers. By sharing the journey of building your product in public, you become a part of the build-in-public movement and can better understand your…
SummaryIn this episode, Sean shares tips on how to create an effective landing page for B2B SaaS. He urges entrepreneurs to focus on explaining what their product is and what it does to their target market. Sean provides a simple guideline to follow while creating landing pages, which is centered around communicating the most important…
SummaryIn this episode, Sean discusses how to set up and design effective B2B SaaS tiers to capture the most value. He recommends starting with the basics – identifying the successful outcome that the target market is looking for and using that as the foundation. Sean advises creating different tier options for price testing, even before…
SummaryIn this episode, Sean talks about the importance of keeping B2B SaaS product users informed about updates through email, as it adds value to their experience, ensures they are aware of the changes and helps convert free users to paid. Key Points Email updates help users understand the continuous value added to the product. Pointing…
SummaryIn this episode, Sean discusses the importance of gathering user feedback for B2B SaaS applications in order to improve the product and increase its value proposition. He emphasizes the importance of engaging directly with early users to gain insights into their usage patterns, preferences, and opinions on where the product should develop next. Sean outlines…